Transportation Demand Management (TDM) is the application of strategies and policies to reduce travel demand, especially in single-occupancy vehicles, or to distribute the demand over space or time. Some techniques include expanding alternatives (i.e., wider use of free Marguerite bus system in Palo Alto in exchange for Stanford being allowed to construct more buildings), providing incentives for alternatives (i.e., owners of apartments providing Clipper cards or other incentives to tenants to encourage them to use public transit), and charging for the right to drive a car into the inner-city. Recently, Mountain View has been requiring TDM in exchange for granting developers the capacity to build new office space, especially in North Bayshore.

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